Diploma of Marketing and Communication

National ID: BSB52415
State ID: AZK1
Qualification level: Diploma

Course is available at the following locations

Public
North Metropolitan TAFE

<h3>Advance your career in marketing through the development of strategic marketing and research capabilities</h3>
<p>This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.</p>
<p><strong>Working with local clients</strong>, you're responsible for the account management of a series of projects, including <strong>building websites</strong>, creating persuasive <strong>advertisements </strong>for traditional and digital mediums, and designing and implementing an <strong>integrated marketing communications plan</strong>.<br />
 <br />
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as <strong>market research</strong> and analysis, evaluation of marketing opportunities and <strong>creative concept development</strong>. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.<br />
 <br />
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.  </p>
<p> </p>

Course description

<h3>Advance your career in marketing through the development of strategic marketing and research capabilities</h3>
<p>This qualification builds on the sound theoretical knowledge-base developed in the Certificate IV and expands your knowledge into practical skills and real-world experience.</p>
<p><strong>Working with local clients</strong>, you're responsible for the account management of a series of projects, including <strong>building websites</strong>, creating persuasive <strong>advertisements </strong>for traditional and digital mediums, and designing and implementing an <strong>integrated marketing communications plan</strong>.<br />
 <br />
You're encouraged to practice soft skills like time management, interpersonal communication and teamwork; while undertaking advanced marketing tasks such as <strong>market research</strong> and analysis, evaluation of marketing opportunities and <strong>creative concept development</strong>. Gain confidence in public speaking, work with clients across broad industries and develop strategic marketing approaches based on research.<br />
 <br />
Upon completion, you'll be competent to work in entry-level positions within industry. Alternatively, graduates may choose to continue with tertiary studies at university, with the possibility of applying for credits/advanced standing for the units completed in the Diploma.  </p>
<p> </p>

Campus locations

Course page link